What the Heck Is Facebook Thinking?This content from: Duct Tape Marketing That’s the question that Farmville and Mafia Wars players all over the world are asking today. Why are they changing my Facebook, don’t they care about their customers. Well, here’s the problem, while Facebook needs users, users aren’t their customers. Advertisers are the customers and you, dear Facebook user, are simply part of the data stream that advertisers desperately seek. So, while some of the changes don’t seem to make sense to you or cause you to learn a new way to interact, they are aimed at one thing primarily – getting you to share more, so advertisers can personalize more – end of story. The recent moves on Facebook earlier this week and announced during their annual f8 conference are business friendly moves aimed at tapping more revenue generation from your sharing addiction. The new changes at a glance: The new Facebook Timeline features a graphic history of everything you choose The Timeline – this is the most buzzed about change because it’s the most visual. Users will get a chance to totally redesign their profile page based on their total history, rather than the past few days worth of sharing. This is the first move towards pushing you to share more disguised as more control. Frankly, I don’t think this is that big of a deal because most content is actually consumed in the news feed, but this could be a more appealing way for a brand to present their story. New Custom Verbs – Like and Recommend are no longer enough – Facebook announced that brands will be able to introduce new custom verbs such as “cook” “watch”, “read”, “hike” and “listen.” Do Facebook users really need more ways to say what they are doing, perhaps not, but brands will likely see this as a creative way to get more engagement and build campaigns around sharing using specific verbs in conjunction with the nouns of the brand. Real-Time Direct Marketing – Facebook didn’t call it this but hidden away in several of the announcements yesterday were a couple things that marketers and developers are likely frothing over. The Open Graph Beta is the expansion of how information is shared via apps with Facebook Users. The demonstration of this new expansion was the Spotify music integration. While many people saw this merely as a cool trick that allowed users to connect and listen to music with their friends it’s far more than that. Marketers and app makers may find very quickly that this is a fabulous way to push real time ads, with a high level of personalization into what is essentially branded entertainment. Apps must now gain Manage Pages permission. While this seems like more security, if pages grant this new permission they are effectively giving access to their Fan Pages and all the data that comes and goes, making it a real time marketing playground for targeted offers. Time will tell if Facebook users get tired of all this manipulation and change, but my guess is that they gave their users just enough candy to keep them happy while creating a path for the future of revenue generation inside the data. Related Posts:Facebook Should Stop Worrying So Much About Google PlusSend Share or Like Facebook Is Getting It Right5 Reasons Why Facebook Places Is Kind of a Big DealWhere Is The Facebook About Us PageAdding the Facebook Like Button Revisited
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I posted to google.com
What the Heck Is Facebook Thinking?
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September 23 2011, 8:16am | Comments »
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I posted to helpyourselfgetlucky.com
Don’t Let Your Friends and the Media Luck Block You!
http://feedproxy.google.com/~r/GetLucky/~3/4nzoG75QPSU/
Getting lucky is often about getting out of your comfort zone and opening yourself up to new and different opportunities. You can get lucky by listening to different people’s points of view and then looking at the situation from their perspective. You can also get lucky by putting yourself in situations and locations that are different from your norm. The internet, along with interactive maps, news from around the world and social networks that can connect you to people in countries across the globe has given us the tools to really jump out of our comfort zones but according to Ethan Zuckerman in the TED Talk below, we’re really missing out on this opportunity as a nation.
The talk is a little long but worth watching when you have the time.
According to Ethan’s talk, in the 1970′s, 35% of the news American’s consumed was international compared to only 12% in the 2000′s. He showed a picture created by Alisa Miller that portrays the world according to the news that we consumed from each country in July of 2009. I was able to get a similar version from February 2007 below. Alisa claims that today, we want to know more about the world than ever before and yet, the media is showing us less and less. In other words, the media is luck blocking us and trying to dumb us down.
The picture sort of reminds me of the old “World According to America Poster”.
With all the tools available online to reach people from around the world, people choose to spend the time with their local friends and other people they meet that share their interests. Even when people use social networks to discuss world news, they mostly discuss it with their friends and people with the same or similar perspective. You don’t see people friending strangers from other countries to hear their perspectives on what happens to be their “local” news. This leads to us discussing our own thoughts and what our media wants us to know. This can be very dangerous as we end up thinking that we are worldly and up to date but really we have no clue about what is really going on in the world around us. Zuckerman feels that it is unfortunate that more people in North America don’t speak Chinese. After all, it is one of the leading and most important languages in the world. He points out a Chinese organization that devotes their time to translating news and information into Chinese and feels that America should do the same. Ethan is a co-founder of Global Voices, which aims to share news and opinions from locals in nations across the world in many languages. Lucky people are the ones that take the road less traveled and in a world that we have the tools to reach the corners of the world, we should push through the media’s wall and pave a lucky path. Not many people are doing it so here is your lucky break!Similar Posts:
Mass Media: The News We Want You to Know Social Media: the Cure for Information Overload Using Bubbles to Combat Old Media I love Me, Who Do You Love? Take Ownership of Your Name
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August 17 2010, 2:39pm | Comments »
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I posted to helpyourselfgetlucky.com
Gary Vaynerchuk is the Least Scalable Person and is Reaping the Benefits
http://feedproxy.google.com/~r/GetLucky/~3/v3K3I68QMTQ/
The Disposable Age We live in the disposable age. We eat take out, use disposable dishes, and look for a quick and easy fix for everything. The current bestselling books talk about doing less and enjoying more like “The Four Hour Work Week” by Tim Ferriss (which I am all for by the way). We are bombarded with mlm (multi-level marketing), network marketing, internet marketing and many other disguises for a way to make a quick buck. It seems like most people have forgotten that the most important ingredient in becoming successful is hard work. Gary Vaynerchuck: The Hard Worker Being involved in social media, I am very familiar with Gary Vaynerchuk, a wine expert/store owner who has used social media to grow his family business from $4 million per year to a $50 million business. I’m mentioning Gary Vaynerchuk because he is a modern example of a hard worker. He is passionate about what he does and he may be one of the hardest workers out there. Scalable and not so Scalable Apps Not long ago, platforms such as the Facebook and iPhone opened up to developers so that anyone can create an application for their platform. Most people saw this as an opportunity to create a scalable app that can continue to make them money while they slept. It was a dream come true for some people. Gary Vaynerchuk jumped on the bandwagon and created his own Facebook app but contrary to what everyone else was trying to do, he may have created the absolute least scalable app in Facebook history. His app “Ask Gary” was pretty much just a place for people to ask him questions about wine. Gary answered every single one of the questions himself. Gary Vaynerchuk’s lack of scalability doesn’t end there. He also answers every single one of thousands of emails he gets every day. To top it off, he personally speaks to almost every customer that comes in to his store. Gary also manages to record Wine Library TV, a regular videocast on wine which happens to be very entertaining. Gary on Social Media Gary was recently asked how much time he spends on social media platforms such asFacebook and Twitter to which he responded “about 2.5 hours per day”. Shocked at the answer, Gary explained that it is a CEO’s job to make connections and get business and that he has found Social Media, the best place to make his connections. Gary’s Research and Development Looking at Gary and what he has done, you may think that Gary has it made and can start delegating now. He can let other people do his work for him and go relax on a beach, he can definitely afford it now. Gary feels otherwise and for a very good reason. By answering thousands of people’s questions, speaking to customers and doing research online, his mind and gut are a better R&D team than you can ever possibly hire. He can smell new trends and predict what people will want and like. The human mind can accurately crunch more information that any super computer in existence. Gary takes advantage of this and stays years ahead of his competition. Hard work does pay off… Just “Ask Gary”. Similar Posts:
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September 23 2009, 1:28pm | Comments »
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I posted to helpyourselfgetlucky.com
Mass Media: The News We Want You to Know
http://feedproxy.google.com/~r/GetLucky/~3/OvTvFvmcT8M/
picture taken from news video at http://www.khon2.com/news/local/40518362.html Last week during my stay in Hawaii, I was interviewed by Brianne Randle of KHON2, an affiliate of Fox News about homelessness in Hawaii and how it affects tourism. Apparently, there have been streams of discussions on expedia.com and tripadvisor.com about the homeless problem in Waikiki, which is discouraging tourism. Brianne pointed to a group of camping tents in an open field along the beach and asked if it bothered me at all and if it affected me as a tourist. I told her that before she told me that it was illegal and that these people were homeless, I was considering camping out for a night myself. Media Spins the News, “you see it everywhere you go” I spoke to Brianne on camera for at least five minutes discussing my thoughts on the situation. I explained that the homeless people on Waikiki Beach did not affect me but the only statement that they took out of the discussion was an out of context “you see it everywhere you go”. It made me seem like I was disgusted by the problem, which is very far from the truth. When I made the comment I was not talking about Hawaii, I was talking about the unfortunate reality that there are homeless people everywhere in the world. I also told Brianne that the problem in Hawaii was made worse than it actually was because of the direction of the discussions on the travel site forums which gives the Waikiki Government a tremendous opportunity to join the forums and show all the positives about Waikiki so that it will retain it’s appeal to tourists. The Media Spins Me Right Round, Like a Record The reason I bring this up is to show how the media spins their stories to get whatever outcome they want. When Brianne asked me if the homeless problem affects me one way or the other, she may as well have asked “why does the homeless problem affect you as a tourist?” with the note that if it doesn’t bother you, she is not interested. It’s Easy to Find a Source to Support your Story For any story, you can always find sources to support any side of an argument. Even if 99% of the world feels one way, you can take the 1% who feels the other way and use them as your sources. You can also take the first 99% of people, cut and paste little pieces of what they say out of context and presto! You have your story supporting your original hypothesis. Every book in Barnes and Noble has a quote from some publication on it making it seem like it is the greatest read since War and Peace. There can’t be that many “best reads of the year”. Mark Twain was quoted as saying “if you don’t read the newspaper, you are uninformed. If you do read the newspaper, you are misinformed.” He could not be more on the money. Social Media is Taking us Back in Time I love to tell the story of how social media is bringing us back to the days before mass media took over as our primary source of information. In the olden days, if someone wanted to get their story out, they would put together a pamphlet with their story on it and pass it around in the marketplace. Then someone else would come along and give out a pamphlet with their version of the story and maybe even a third or fourth person or more would do the same. People in the marketplace would be able to read multiple sides of the story and come to their own conclusions of what really took place. Along came mass media and started to deliver the “news” but it was from their perspective with their own biases and twists. Blogs are the New Pamphlets Today, we have access to thousands of blogs on any subject and no longer have to rely on mass media to “misinform” us. We can now read a few blog posts on any given subject and come to our own conclusions just as people did with pamphlets many years ago. By building up our own personal social networks and filling up our rss readers with what we consider reliable sources, we will become the most informed generation ever. How do you feel about using mass media vs. social media to get informed? Please leave a comment. Similar Posts:
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If you liked this article, please consider buying me a cup of coffee.If you enjoyed this post, please share it by clicking the button of your choice below. Thanks. Similar Posts:Social Media: the Cure for Information Overload
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March 9 2009, 12:42pm | Comments »
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